Niklas Hessman

OUT IN STORES AGAIN

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I have forgot to blog about this. Krönleins, a brewery company here i Halmstad, decided to update their displays. To do this they turned directly to the manufacturer of the displays, Smurfit Kappa, that also have a graphic design department. At that time I was an intern at that department and got to be the Art Director for this project.
I designed a koncept regarding a capital K, symbolising Krönleins. I also came up with some ideas on design elements that can be changed in colors. This regarding if it’s Christmas time, Easter or Summer. Just change the color (printing flexo klichés) to red when it’s Christmas for example.

The picture in this post was taken in stores on a display around Easter.

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