Niklas Hessman

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CHEAP PASTA

Income: School project.
This was an assignment by our graphic design teacher Eric Ericsson in early 2010. The task was to create a series of pasta that felt low-priced.

Outcome:
I came up with this fictional brand Durum Komanpaniet (Durum Company), that where meant to buy in loads of durum and refine it into different products not only pasta. Meaning that the price drops.
My packagings feels cheap and distinct but also very carefully designed with elements that makes those products stand out in the shelves. The diagonal design makes it a strong brand.