Niklas Hessman

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PETTER SOLBERG WRT

Income: School project.
This is a sharp project with Petter Solberg World Rally Team as a customer. They wanted new packagings for their merchandise. And our task was to come up with a concept for that.

Outcome:
A very simple and clean design, but never the less very “rally”. My concept is to have this kind of grey corrugated board and a yellow banderoll on the whole merchandise range.
For this project I designed a very extraordinary construction for the packaging. I wanted it to feel like some kind of trophy. It contains the scarf very well, but you can touch it and feel the fabric. This kind of solutions also works for t-shirts. A video demonstration you can see here: Youtube.com