This is on of my graduation projects, this time working together with Jacob Cardell and Tobias Nilsson.
The assignment was to find a brand and it’s package and then do a redesign and concept to attend a whole different target group. We chose Svinto and redesigned it to attract golf players, mainly young people.
Svinto Golf is meant to be a Limited Edition product like a first portion of a new launch for Svinto. It’s for cleaning your clubs to improve the outcome “before every shot”, regarding control and back spin. This to compete with stuff like the golf washer and the wire brush.
The whole concept is about to open up people’s mind about the various applications of Svinto. After the Limited Edition it is envisaged that a redesign of the neutral packaging is going to be released.