Niklas Hessman

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UPP OF WERMLAND

Income: School project.
This is a sharp project with a real customer. Pia Redin wanted new packagings and brand name for her müsli and porridge products. Pia is only using local and organic ingredients. She is also a proud and well knowned citizen of Wermland in Sweden.

Outcome:
A design that feels very down to earth and genuin. Simple graphic layouts. I came up with this new name Upp (Up), that fits very well to the whole concept. Upp is a product that gets you up in the morning, you also eat up everything. The packaging is pillow shaped and stands up.
To sum up it all it’s a real strong concept.